Unique as You Are

Unique as You Are

Wearing a mask is commonplace for many Asian women. Some wear them to cover their face on days when they do not have time to put on makeup and celebrities wear them to hide their faces from their adoring public. Masks have become so popular in Asia that some manufacturers make them purely for fashionable use. Most important, masks are being used as a fashionable complement to an outfit.

Canadian women have struggled with face coverings since the beginning of the pandemic. Many complain that they are ugly and those who want to accessorize are stuck buying boring & drab cloth face coverings or medical masks that don’t match their personal style.

Minmi Apparel want to change this through their unique label in the apparel world. Minmi will combine their stylish and trendy dresses and athleisure wear (leggings, tanks, sports bras, shorts, and tops) with matching antimicrobial face coverings and scarves.

Minmi Apparel will continue to work with small manufacturers around the world to source our exclusive label.

Our trendy dresses are supplied by the Love McNicoll fashion label. Love McNicoll creates high quality, affordable, and on-trend apparel that empowers women who want to feel confident and stand out from the crowd. Visit lovemcnicoll.com to find the matching dresses to our antimicrobial face coverings and scarves.

If you are interested in Minmi’s concepts and are looking to distribute your exclusive line, please contact us below.

Find Out More


Here are some samples from our exclusive suppliers. If you are interested in pre-ordering items from our innovative line, please click below.

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    Minmi Founder Sonia Wong

    Hiu Yung Wong (Sonia),
    Chief Executive Officer

    Sonia is a fashion buyer, retail manager, and fashion store owner in Hong Kong. Sonia understands future trends and forecasting in advance what accessories and apparel will sell and at what price. Her background in market research and determining consumer trends, consumer demand, potential sales, and the effect of competitors’ operation on her sales is vital in this industry. Finally, her knowledge of where to source and how to negotiate with vendors will be beneficial in finding the best price for her inventory.

    Sze Man Yan (Janenny), Chief Product Development Officer

    Sze Man Janenny Yan,
    Chief Product Development Officer

    Janenny has over fifteen years experience in the apparel industry. Beginning as a Merchandiser, she learned how to source materials and sample development to bulk production orders, plan and develop merchandising strategies, and liaison with overseas customers and factories to ensure tight deadlines are met. Janenny’s eye for the latest trends and her talent in developing fashion pieces helped her launch Love McNicoll in 2019. She earned a Diploma in Fashion Design from the University of Hong Kong.

    Nga Fai Wong (Ada),
    Chief Sales Officer

    Ada is a highly experienced and award-winning salesperson with knowledge in setting and achieving team targets and sales margins. Over the past decade, she built and expanded new accounts and developed strong long term customer relationships. Ada achieved a Bachelor of Business Administration, double major in Finance and Economics, from the Hong Kong University of Science and Technology.

    Yin Nei Chu (Joanna), Chief Administrative Officer

    Yin Nei Chu (Joanna),
    Chief Administrative Officer

    Joanna’s two decades of management and administrative experience makes her well suited for her position. She has developed and implemented administrative procedures, monitored, and developed human resources systems, ensured budgets were adhered to, and successfully managed dedicated staff. She holds a Bachelor of Science in Biology from the Hong Kong University of Science and Technology. Joanna also accomplished a Master of Education from the Chinese University of Hong Kong.

    “I had the fortune to meet many women over the years. We discussed what they love to wear, how they feel in it, and what they need. It’s helped me understand what shapes the future of women’s apparel.”
    – Sonia Wong, Minmi Apparel, CEO

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